Thursday, August 21, 2025

Live Healthier, Eat Better With LG Food of the Day Culinary Challenge

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With a Lightweight Design, Voice Projection Technology, and up to 8 Hours of Battery Life, LG’s Latest Device is the Ultimate Air Purification Solution

Not Only Tasty but Visually Appealing, LG Calls on UAE Residents to Show off their next Wellness Meal

DUBAI, UAE, LG Electronics (LG) believes in empowering home cooks and providing them with the innovative tools they need to make the most of their time in the kitchen. As consumers look to continue cooking at home, the menu has shifted to prioritize healthier meal choices as the wellness trend accelerates. To encourage and inspire even more cooking at home, LG Electronics (LG) has introduced a new digital campaign, LG Food of the Day Challenge #LGFOTD. Running exclusively in the UAE throughout December, the delightfully delicious campaign challenges consumers to create culinary magic for their friends and family and share it on social.

press release

With its complete range of innovative kitchen appliances, LG makes it easy to cook delicious and nutritious food in the comfort of one’s home. The company’s appliance lineup helps ensure the entire process, from food storage right through to cleanup and everything in between is both efficient and pain-free. Here are some tips from LG that can help get the most out of the home cooking experience, whether joining in the fun of LG’s Food of the Day Challenge or simply looking to get better results in the kitchen.

The Best in Culinary Appliances

Once the healthy recipe is chosen and all the ingredients are prepped, LG’s cooking appliances are ready to give the culinary creation that professional quality that will have the family, roommates and social media savoring every bite. Kitchen appliances like the LG NeoChef offer users the ability to cook, reheat and defrost all types of food with ease.

In addition to air purification capabilities, the standout feature of the device is LG’s VoiceON technology – new for this model of the PuriCare Wearable. A microphone and speaker are built into the air purifier, working in harmony to automatically recognize when a user is talking and project their voice accordingly – providing added clarity.

To ensure comfort for long periods of time, the LG PuriCare Wearable Air Purifier sports a light profile at just 94 grams3. It has also been ergonomically designed to fit with various face types while minimizing air leakage around the nose and chin.

Adding to the convenient nature of the device, LG’s PuriCare Wearable comes with a 1,000 mAh battery which can provide up to 8 hours of operation on a single charge.4 The air purifier also works alongside the LG PuriCare Wearable app, available for download via Google Play for Android devices and the App Store for iOS models. Via the app and a simple Bluetooth connection, users can avail information regarding product usage history, filter management, battery information, breathing tracking and more.

Retailing for 799 AED, the new LG PuriCare Wearable Air Purifier is now available in the UAE at Carrefour, Sharaf DG, Emax, ACE and Amazon.ae. The device comes in two color options, Creamy White and Ocean Black.

press release

Join the Challenge Today

If residents have decided to get inventive and want to take up the #LGFOTD Challenge, all they have to do is post a photo of their healthy meal on Instagram or Facebook, accompanied by the hashtags #LGFOTD #LGNeoChef #LGOven #LGCookingChallenge and #طعام_صحي_مع_إل_جي, and tag 5 of their friends. Don’t forget to present the dish in a visually appealing way to help the chances of winning great prizes, including LG kitchen appliances like the LG Gas Cooker and Neo Chef ovens.

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