Thursday, June 26, 2025

BONPOINT INTRODUCES THE NEW EAU FRAICHE

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NEWS OF THE DAY

Celebrating the arrival of warmer weather, The House of Bonpoint opens a delightful new chapter in the history of its Eau De Bonpoint: The New EAU FRAICHE.

In this new light and refreshing fragrance we find the familiar and addictive orange blossom, Bonpoint’s olfactive signature, but now we also discover a tangy and aromatic facet, thanks to the additional notes of mandarin, grapefruit, basil and mint.

Enthusiasts of the iconic House perfume will fall at first spritz for this version. Whilst retaining its subtle and citrusy sillage, it is now enriched with a bright dynamism thanks to the new rare ingredients adding unprecedented freshness.

Completing this condensed noble essence, the jus comes adorned in a cover of aniseed green, a symbol of energy.

Thanks to its 50ml format, the Eau Fraiche is a nomadic perfume we can liberally apply several times a day, just like a “splash” of freshness.

A special scent to seduce both mothers and their little girls, from the age of 6 upwards.

For further press information or press sample requests please contact :
Ciara O’Shea, Z7 Communications FZ-LLC, +9714 365 2778
ciara@z7communications.com / info@z7communications.com

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