AL AIN VITAMIN D water launched at the International Water Summit
Agthia Group (‘Agthia’) has launched AL AIN VITAMIN D, the world’s only Vitamin D water, at the International Water Summit. It is the only bottled still water in the world of its kind, without any flavours, colours and preservatives.
AL AIN VITAMIN D was unveiled in the presence of H.E. Suhail bin Mohammed Faraj Faris Al Mazrouei, Minister of Energy and Industry, H.E. Maryam bint Mohammed Saeed Hareb Al Mehairi, Minister of State for Food Security, Department of Health Abu Dhabi (HAAD) and Abu Dhabi Food Security (FSCAD) on the side-lines of Abu Dhabi Sustainability Week.
H.E Suhail bin Mohammed Faraj Faris Al Mazrouei, Minister of Energy and Industry said during the press conference: “Building a sustainable and diversified economy that is based on knowledge and innovation is one of the priorities of the UAE Vision 2021 and is also in line with the leadership’s objective of integrating a highly skilled national workforce into the promising future of the industrial sector. The UAE is moving at a steady pace towards achieving continued industrial and productive progress, the focus of which is technological investment in the service of mankind.”
He also added: “The Ministry plays a key role in bringing together and integrating various national industrial institutions, developing new industrial sectors that are based on innovation, whilst using the latest technology. The announcement of a new production line for Al Ain water with Vitamin D is an indicator of our investment in technology. These objectives are in line with the leadership’s vision, which is looking to increase the industrial sector’s contribution to the country’s GDP up to 25% in the next eight years.”
H.E Maryam bint Mohammed Saeed Hareb Al Mehairi, Minister of State for Food Security stressed the importance of joint efforts of the private sector, the government and the community in driving positive change and growth. “I see the three as pillars of the triangle of progress, each complementing the other. I take this opportunity to urge the private sector and the community to identify and work towards innovative solutions that help truly transform the world and touch people’s lives,” she said.
“Our leadership position in providing top quality, nutritious and responsibly produced products continues to be guided by our sense of duty and commitment to the UAE community,” commented HE Eng. Dhafer Ayed Al Ahbabi, Chairman of the Board of Directors of Agthia.
Eng. Tariq Ahmed Al Wahedi, Chief Executive Officer of Agthia, added: “At Agthia, we understand the evolving needs of consumers and always strive to meet these through innovation. AL AIN VITAMIN D is a great example of realising this commitment. We have closely studied Vitamin D deficiency, an issue that remains a key health concern in the Middle East, and developed AL AIN VITAMIN D, a product that not only hydrates but also supplements a portion of the daily intake of Vitamin D.”
Over 78 per cent of UAE residents suffer from Vitamin D deficiency, raising the risk of chronic diseases e.g. osteoporosis, heart disease, some cancers, and multiple sclerosis, as well as infectious diseases, such as tuberculosis. Adequate levels of Vitamin D may prevent multiple bone disorders such as rickets in children, and osteomalacia and osteopenia in adults.
“Exposure to sunlight is rather low in the region due to a preference for indoor activities that is attributable to the hot summer months. With sedentary lifestyles and poor food habits adding to this, such deficiency can also result in a number of health implications, but innovative products such as AL AIN VITAMIN D can help safely address this pressing issue,” said Abdulla Abdul Qadir Al Meini, Director General, Emirates Standards and Metrology Authority (ESMA).
Vitamin D is vital for the health of bones and teeth, while benefitting heart, brain and nervous system and boosting the immune system. AL AIN VITAMIN D is a convenient supplement to a balanced diet and lifestyle, rather than a singular solution to Vitamin D deficiency, as it delivers 50 IU of the recommended daily allowance (RDA) per 500ml bottle and 33 IU of the RDA per 330ml bottle.
AL AIN VITAMIN D in 500ml and 330ml sized bottles is available at supermarkets, convenience and large retail stores nationwide starting 15 January 2018.
