Crème21, the leading German skincare brand, has set a new benchmark for beauty in the region with the success of its recently launched campaign ‘Comfortable In my Own Skin’. The campaign is aligned with the brand’s vision to redefine the concepts of beauty, inspire women to be comfortable & confident in their own skin, and encourage them to pursue their passions and ambitions. It has received great positive response from customers, resulting in a strong increase in market shares and product sales. Crème21, through this new campaign, adds voice in celebrating the power of women from all walks of life. This campaign brings out the modern consumers’ perception of beauty and embrace their natural attributes of beauty to become confident in themselves.
The creatives released in the Middle East of ‘Comfortable in My Own Skin’ campaign features a ballerina who is a mother of two, a champion swimmer, a three-time lightweight champion, and a student who is a beatbox artist. These videos addressed to showcase the beauty of a women reflects through her achievements. Through delivering this positive message Creme21 wants to encourage every woman to embrace their uniqueness, explore new opportunities, and fully utilize their potentials to pursue passion and ambitions.
The unique campaign has increased engagement on the brand’s social media platforms, recording a 15 per cent increase in Instagram followers since November 2021. Creme21 has constantly innovated on products that stand out coupled with solid marketing and communication strategies. Aside from its growing online presence, they have a well-displayed bright orange packaging in the market designed to attract millennials and emphasize modernity.
Prashant Goenka, Director of Emami Ltd, said: “’When we acquired creme21 in Jan 2019, we had a single vision to create Creme21 as a brand that resonates with young, aspiring and modern Arab women. Creme21 understands the hurdles that women experience on their path to achieve their goals & dreams. Instead of merely convincing our audience that we care about their challenges, Creme21 created a campaign that empowers, honors, and most importantly celebrates women as they pursue their life goals with total confidence. We are overwhelmed with the campaign’s response we have received from our consumers which demonstrates that we have been successful in this endeavor. This in-turn has inspired us to explore more such initiatives that are closer to heart, consumer-centered and encourages all women to fearlessly embrace themselves and their choices towards positive self-expression.”
Crème21’s vast portfolio of simple yet effective range of body-care products that is designed to meet the needs of all skin types with the goodness of vitamin E, pro-vitamin B5 and other natural ingredients. It has invested in extensive research to offer vitamin-based moisturizing products which consists of moisturizing lotions and creams for normal, dry & ultra-dry skin and moisturizing soaps.
