Renowned for their iconic footbed, German lifestyle brand BIRKENSTOCK wraps up a successful year with the launch of a new store in Kuwait City’s Assima Mall, making this the brand’s 5th store launch in the Middle East region in 2021. This expansion is a testament to the growing demand for unique footwear across the region. The new BIRKENSTOCK stores echo the brand’s commitment towards sustainability and feature its minimal design aesthetic in earthy tones and natural interior elements.
The BIRKENSTOCK store locations, opening dates, and sizes include:
- The BIRKENSTOCK store in Kuwait City’s Assima Mall spans over 148 square meters and opened its doors in early November 2021.
- The BIRKENSTOCK store in Jeddah Park, KSA spans over 134 square meters and opened its doors on October 20, 2021.
- The BIRKENSTOCK store in Muscat’s Mall of Oman spans over 96 square meters and launched on September 1, 2021.
- The BIRKENSTOCK store located on the Palm in Nakheel Mall spans over 46 square meters and opened on July 15, 2021.
The BIRKENSTOCK store in Riyadh’s Nakheel Mall spans over 68 square meters and opened on April 17, 2021.
The new stores will feature all the brand’s classic styles as well as key pieces from the latest collection, offering its shoppers a wide selection of products to select from. Apart from the classic styles, the stores will also undergo a festive transformation for the upcoming holiday season, showcasing a range of Big buckle and Shearling styles from the fall/winter’21 collection. Subtle, modern designs with fine materials for functional comfort – BIRKENSTOCK’s 2021 fall/winter collection reconnects with nature and offers space for unique moments of peace and quiet.
The brand is also pleased to announce that it will be kicking-off 2022 on a positive note with two store launches confirmed for the first quarter of the year. The two new store locations will open in Qatar, and the United Arab Emirates and will be operated by the Apparel Group LLC under the license of BIRKENSTOCK.
- The BIRKENSTOCK store in Doha’s Vendome Mall will span over 91 square meters and is set to open early next year in 2022.
- The BIRKENSTOCK store at Dubai Hills, UAE will span over 132 square meters and is set to open early next year in 2022
The go-to for comfy sandals and a favourite amongst celebrities, designers, style icons and consumers across the globe, the launch of new BIRKENSTOCK stores across the Middle East is a testimony to the region’s love for the brand. Long-awaited by brand loyalists and fashion enthusiasts of the region, the stores offer footwear in a variety of materials, colours and styles, suitably tailored for women, men, and kids.
