February 2018 – Sunglass Hut, the leading premium sunglass retailer, is pleased to announce the 2018 Valentine’s Day campaign “Pick Your Pair”, celebrating different kinds of lovers in an ironic way – a pair of each sort.
Valentine’s Day is the perfect time to unveil and amplify a new shade of your personality whether you’re gifting or receiving a present. Sunglass Hut has commissioned Rob Draper, a renowned lettering artist to make this romantic holiday come to life.
The “Pick Your Pair” campaign will feature unique works of art in bright blue, red and yellow, using Rob’s fun lettering technique to showcase different personalities. Each individuality will be shown alongside the perfect sunglass choice for that persona. We all have multiple shades of ourselves: whether you are Still or Sparkling, Snow White or Black Sheep and Busy Bee or Lazy Cat, Sunglass Hut and our global style experts are suggesting the perfect sunglass match to help us stand out.
“I’m excited to be part of the Sunglass Hut “Pick Your Pair” Valentine’s Day campaign. It’s always fun to incorporate my art with fashion in an unexpected and ironic way. Being able to create scenes while intertwining the sunglasses was definitely out of the box for me, yet I think consumers are going to be drawn to the images just like I am,” said global artist Rob Draper. The campaign features styles from Michael Kors, Burberry and Versace, including exclusive products from Ray-Ban, Consumers will be able to view the campaign in-store, digitally this coming February worldwide. Sunglass Hut is one of the retail brands of Luxottica Group, the global leader in eyewear. For more information please visit www.sunglasshut.com.
