- Formulated by leading gut health expert, the targeted range brings clinically driven, strain-specific supplementation to the region.
Dubai, UAE: HealthNet MEA, in partnership with Nordic Pharma UK, has announced the UAE launch of SMART STRAINS®, an advanced probiotic food supplement range formulated by globally recognised gut health expert Dr Megan Rossi.
SMART STRAINS introduces a more targeted, science-led approach to probiotics, moving beyond traditional “one-size-fits-all” formulations. Each product is built around carefully selected, clinically proven bacterial strains, delivered in the appropriate dose and format to support specific health needs and life stages. This precision-led approach reflects growing scientific understanding that probiotic effectiveness depends on selecting the right strain for the right purpose.
Designed to provide the right strain, at the right time, in the right way, SMART STRAINS® is a family of four targeted products. The range includes solutions for immune support, during antibiotic use, for fussy babies, and for vaginal microbiome health. The UAE launch begins with SMART STRAINS For Your Immune System, with additional formulations expected to follow in a structured rollout over the coming months. The product is available at www.smartstrains.ae.
“Each strain serves a unique function and must be delivered in the right way to have a meaningful impact,” said Dr Megan Rossi. “SMART STRAINS has been developed to bridge the gap between the latest scientific understanding and what is currently available to consumers—making evidence-based gut health support more accessible, practical, and reliable.”
Nordic Pharma UK added that the range was designed to challenge the status quo by focusing on strain specificity rather than quantity, reflecting a more deliberate and evidence-based approach to supplementation. Dr Rossi further noted that many products on the market lack clinical backing or combine strains in ways that reduce effectiveness, often alongside unnecessary additives. SMART STRAINS aims to address these gaps with clean, targeted formulations built on scientific rigour.
“This launch brings clarity and credibility to a highly fragmented category,” said HealthNet MEA. “SMART STRAINS combines innovation, quality, and evidence-based practice, offering a more structured and effective approach to probiotic supplementation in the UAE.”
SMART STRAINS is a food supplement and is not intended to diagnose, treat, cure, or prevent any disease. It should be used as part of a balanced diet and healthy lifestyle.
About the Companies
HealthNet MEA is a MOHAP/EDE-licensed importer and distributor of medicines, medical devices, and specialised healthcare products, providing international manufacturers with a fully integrated pathway into the UAE and wider GCC market.
Nordic Pharma UK is a specialty pharmaceutical company focused on delivering innovative, niche therapies that address unmet medical needs, as part of the wider Nordic Pharma Group.
Dr Megan Rossi is a leading gut health scientist, dietitian, and founder of The Gut Health Doctor®. Through her clinical work, research, and consumer platforms, she is dedicated to translating complex microbiome science into practical, evidence-based solutions that empower individuals to improve their health.
