Dubai, UAE – January 3, 2016:Women in the Middle East have long been practicing ‘Halawa’ (sugar waxing), a technique which is thought to have originated in Egypt, as a natural method of hair removal. It is a process where a wax made with sugar, lemon juice, honey, corn starch and water is prepared at home as a cost-effective hair removal solution. An age-old tradition, halawa is hugely popular among today’s younger generation as it is effective for any colour or consistency of hair and is suitable for all skin types.

Improvising on the traditional Halawa technique, FEM a leading skin care and depilation brand in the region offers Halawa as a non-messy, instant and easy alternative for hair removal at home. Its hair trap technology is effective in removing the tiniest of hair and keeps skin hair free for longer periods. Made from natural ingredients and comes with a nice fragrance; FEM Halawa makes body hair softer and also helps removing dead skin, and diminishes new hair growth with frequent use.

FEM Halawa is available in three variants of Oudh for Normal Skin, Strawberry for Sensitive Skin, and Aloe Vera for Extra Dry Skin. Enriched with a fine and subtle aroma, the Oudh variant soothes the skin during the depilation action. The Strawberry variant is rich in antioxidants and helps protect the skin from free radicals while removing stubborn hair instantly and gently. Lastly, the Aloe Vera variant for extra dry skin guards from excessive dryness and irritation and helps in keeping the skin moisturized and nourished after the hair removal process.

Available in all major stores across the Middle East, FEM Halawa comes in an attractive packaging with a microwavable container for AED 12in UAE.