INTERNATIONAL FEDERATION OF BODYBUILDING AMATEUR CHAMPIONSHIPS TO TAKE PLACE AT DUBAI MUSCLE SHOW

Dubai, United Arab Emirates, 16 October 2016: Hundreds of local, regional and international bodybuilders will gather this week to compete in the International Federation of Bodybuilding (IFBB) Amateur Championships, at Dubai Muscle Show, on 21-22 October 2016, Dubai International Marine Club. The competition is organised by Universal Muscle, Fitness & Fashion (UMFF) in a collaboration with Dubai Sports Council, and supported by Emirates Bodybuilding Federation (EBBF), under the rules and regulations of the IFBB.

The contest will feature over an anticipated 300 muscle men and women, coming from as far as Australia, South Africa, UK and across the Middle East, to prove themselves on the world’s most coveted amateur stage. The event is set to be the largest ever amateur bodybuilding contest that the UAE has ever seen – with prizes presented by 8 Time Mr Olympia, Ronnie Coleman.

Ms. Hessa Al Kous, Director of Events Department at Dubai Sports Council said “We are pleased to be supporting such a landmark event, that brings so many top athletes from across the world to Dubai, to showcase their talents. The popularity of this show and its athletes will provide a great inspiration for many and will drive the growth of fitness and the sport of bodybuilding.”

Bassem Al Jewhari, CEO of UMFF commented “UMFF’s mission for the upcoming show is mainly focused on supporting athletes and facilitating their communication with sports brands, assisting competitors to earn sponsorship, through maintaining synergy and driving traffic to our shows. The common approach is creating a playground for athletes where they can showcase their performance and offerings to sport brands, companies and media.”

Over 2 days, male and female competitors will compete in 12 categories, showcasing the culmination of years and months of dedicated training and nutrition that each of them has endured to reach their highest level of physical form. The categories include Bodybuilding, Classic Bodybuilding, Women’s Fitness, Men’s Fitness, Women’s Bodyfitness, Women’s Bikini-Fitness, Men’s Physique, Women’s Physique, Mixed Pair, Children Fitness, Classic Physique, and Wellness Fitness.

Competitor and Men’s Health Cover Model, Jakub Dvoracek said: “I am excited to compete at the Dubai Muscle Show because I will stand on the stage next to the best athletes the region has to offer, pushing me even harder to showcase the best possible version of myself. Dubai has never hosted an event of this magnitude which is not only great to promote the sport of fitness, but an active and fit lifestyle in general”

Competitors will be looking to impress in front of some of the world’s most iconic bodybuilders, including previous IFBB champions, 4 time Mr Olympia Jay Cutler and 8 time Mr Olympia Ronnie Coleman. They will be joined at Dubai Muscle Show by 4 time Musclemania Champion Ulisses Jr., 4 time Fitness Model World Champion Andreia Brazier, global fitness icon Lazar Angelov, World Beauty Fitness & Fashion Professionals Jaco De Bruyn and Sergi Constance and 4 time Mr Olympia top 3 Jason Poston, who will all be there to meet fans.

Dubai Muscle Show, will also feature some of the world’s leading fitness and sports brands participating in its exhibition, including Platinum Sponsors Sporter.com, Amcan Group International and Watson Gym Equipment, Strategic Event Partner Dantani Inc., Gold Sponsor ProSupps, Silver Sponsors Muscletech, Quest Nutrition, Novo, Optimum Nutrition, BSN, Cellucor and Isopure, Official Gym Partner Train Strength & Fitness,  Official Food Partner Pura, Official Cooling Partner Hydra Cool and Official Hotel Arjaan by Rotana.