vaDubai, UAE – January 11, 2016: Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the Middle East launch of its DermoViva range of sun care products. The new range comprises DermoViva Hydration Sun Lotion with SPF 35, DermoViva Radiance Sun Lotion with SPF 50, and DermoViva Soothing After Sun Lotion. Women in the region have to take extra special care of their skin because of the exceptionally long summer season and strong intensity of sun rays. Continuous exposure to harmful ultraviolet (UV) radiations – UVA and UVB – can lead to sunburn which can damage the skin, cause premature ageing, and increase the risk of skin cancer.
Dermatologically tested in Germany, the DermoViva Sun Care range is formulated with natural ingredients. The products are paraben-free, non-greasy, non-sticky, and do not leave a whitish residue. DermoViva Hydration Sun Lotion with SPF 35 nourishes and moisturizes skin while filtering out approximately 97 per cent of incoming UVA and UVB rays. DermoViva Radiance Sun Lotion with SPF 50, on the other hand, leaves skin soft and glowing while offering 98 per cent broad spectrum protection. DermoViva Soothing After Sun Lotion provides cooling gentle care to skin exposed to the sun and replenishes moisture to prevent it from peeling.
Vivek Dhir, CMO, Dabur International, said: “Our research has shown that sun protection products command a huge demand in the Middle East because of growing awareness about the dangers of exposure to the region’s harsh sunlight. In response, Dermoviva has introduced its Sun Care range of lotions to offer women with a natural, safer, and effective sun protection range. The unique, non-greasy, and fast absorbing formula not only provides protection from broad-spectrum UVA/UVB rays but also moisturizes to make skin feel soft, healthy and radiant. We are confident that our new range will fill the market gap for natural based sun block products and will be a great addition to the existing and already popular DermoViva Skin Care range.”
DermoViva Hydration Sun Lotion is formulated with almond, honey, and wheat germ to provide absolute protection against UVA and UVB radiation. Likewise, DermoViva Radiance Sun Lotion is enriched with raspberry, mulberry and saffron to keep the skin safe from harmful sunrays. Lastly, DermoViva Soothing After Sun Lotion is fortified with cucumber, green tea and avocado to help soothe and cool the skin after sun exposure. It is advised to apply the DermoViva Sun Care Range 20 minutes before venturing out in the sun and re-apply during longer exposures.
Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.
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