Dubai, United Arab Emirates, 07 February 2018 – Tonic International has been reappointed as Audi Middle East’s lead creative agency, to strategically position the brand and build innovative campaigns in the region. The UAE based independent agency will continue to support sales and drive growth for Audi in the Middle East market, by creating innovative communications.

Following seven years of successful and productive collaboration, the renewed partnership is confirmation of Audi’s continued satisfaction with Tonic’s services. With an increased scope of work, the retained account provides a new challenge for Tonic, as the agency continues to grow on previous successes achieved for Audi and looks to further advance Audi’s position in the Middle East.

Arnaud Verchère, Tonic International Founder and Head of Strategy, comments: “Contractually we have to pitch to Audi every three years and it is the second time we have won this review. We are delighted that after seven years Audi has a growing confidence in our strategic and creative services, and is now increasing our scope of work to manage the evolving brand’s needs.”

Sebastien Auguin, Audi Middle East Marketing Director, said: “After a very exhausting but highly professional and competitive pitch, we re-signed our partnership with Tonic. Congratulations to the Tonic team. We look forward to a continued creative and strategic consulting partnership, as we have done for the past seven years.”

Tonic International is a Dubai based independent creative agency, focusing on full service marketing, including branding, digital, media, advertising and customer experience. The team are passionate about developing the way brands communicate and present themselves.