AIGNER Fall / Winter 2017 Campaign

Milan  Fashion  Week  –  Showtime for AIGNER.  The location:  the historic Palazzo Reale at the Milan Cathedral amidst Italian culture and lifestyle. Creative Director Christian Alexander Beck is presenting his designs for the new season according to the motto RESET. Inspired by the atmosphere of the catwalk, AIGNER implements the new Fall/Winter 2017 collection with an innovative lifestyle concept.



Various influences of the past such as vintage-shapes and -cuts, classic craftsmanship and natural materials paired with innovative textures, structures and techniques are the starting point for the AIGNER Fall/Winter 2017 collection. With RESET we are pushing the ‘stop-button’ and rewind our mind to become aware of our true values and carry them over into modern times. As a tribute to traditional leather craftsmanship ‘Made in Italy’ as well as the passion for leather staged in a clean setting with colored neon tubes, the motto was successfully reflected in the AIGNER Fashion Show at the Milan Fashion Week. With sensual, cool and at the same time chic designs combined with the new It-bags such as the Cybill, Diadora and Amalia, we are presenting exciting contrasts through the show. The collection intelligently walks the line between yesterday and today when it references iconic pieces and prints from the archive and reinterpreting them into must-haves of tomorrow. This approach has also been implemented in a new lifestyle-concept: Our catalogue with its 100 pages represents the entire product line of bags, fashion, accessories, jewelry, sunglasses and shoes with a harmonious synergy, which provides an overall insight into the AIGNER world. With background information about ‘Made in Italy’ and ‘The Art of Leather’ as well as the effective staging of the bags with neon-lights and exclusive runway-looks straight from the runway into the shops: AIGNER ‘resets’ new standards.

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