- Introducing a complete skin and hair care range of Turkish product Maru.derm guaranteed to provide you comprehensive skin and hair care for the sultry summers.
Summer in the United Arab Emirates has a way of rewriting the rules of beauty. The relentless sun, heavy humidity, constant shifts between air-conditioned indoors and scorching heat outside, not to mention dust, perspiration and pollution, can take a real toll on your skin.
Without consistent care and protection, the impact goes beyond the occasional bad skin day. In a season dominated by UV exposure, dehydration, and environmental stress, a mindful skincare routine isn’t a luxury but an essential.
The good news is that TLC for your skin is at hand now. This summer, the answer to luminous, balanced skin may well lie in the thoughtfully curated formulations of the Turkish brand Maru.derm.
At the heart of the brand’s philosophy is a commitment to clean, ethical science: every Maru.derm product is 100% vegan, alcohol-free, and rigorously formulated to be free from harmful ingredients. This dedication to purity ensures that even the most demanding summer routines remain gentle on the skin barrier.
Choose from a wide range of Maru.derm products beginning with brightening skin toner, to body cream, body scrub, brightening fruit enzyme peeling powder to intense body moisturizer, eye contour serum. Maru.derm has it all.
At the helm of its growing popularity is Alefiyah Johar, partner at Fakhree Al Hindi Group, the exclusive distributor of this skincare product range.
Summer skin isn’t about layering more but about choosing smarter,” says Alefiyah. “Your routine should protect, repair, and enhance your natural glow without overwhelming your skin barrier.”
Alefiyah Johar
Alefiyah knows it well. She is a skincare expert and partner at the Fakhree Al Hindi Group. While the group boasts more than 60 years of business heritage, Alefiyah has been instrumental in cementing their reputation as a premier B2B distributor within the beauty and cosmetics industry.
For Alefiyah and the Fakhree Group, effective skincare has to be gentle, inclusive and deeply attuned to meeting the everyday challenges of the environment.
The Maru.derm range has two sets of products that are perfect for the forthcoming season:
The Vitamin C Glow Set: Your Five-Step Summer Armor
If summer had a signature aesthetic, it would be radiant, dewy, and effortlessly even toned. The Maru.derm Vitamin C Glow Set is designed precisely for this. An all-encompassing, head-to-toe ritual, it tackles dullness, pigmentation, and dehydration at their root.
Achieve the ideal summer glow with a combination of Vitamin C Facial Cleansing Gel and daily glow serum.
The Vitamin C Facial Cleansing Gel sets the tone. Infused with glycerin and Sodium Ascorbyl Phosphate, it lifts away sweat, sunscreen, and pollutants without stripping moisture, so crucial during summer months when over-cleansing can backfire.
Use this in combination with Vitamin C Daily Glow Serum, arguably the hero of the set. Its powerful ingredients work beneath the surface, boosting collagen, softening fine lines, and targeting hyperpigmentation caused by prolonged sun exposure. “Vitamin C is non-negotiable in summer,” Alefiyah explains. “It’s your skin’s first line of defense against environmental stress.”
Sun protection, of course, is paramount. The SPF 50+ Vitamin C Sun Cream delivers high-performance UVA/UVB defense without the dreaded white cast, making it ideal for all skin tones. Its dual action, protecting while treating existing pigmentation, makes it stand out in a crowded sunscreen market.
But what elevates this set is its attention to body care, often overlooked in summer routines. The Turmeric + Milk Body Scrub gently exfoliates, tackling uneven texture, while the Vitamin C Brightening Body Cream seals in hydration, using alpha-arbutin and shea butter to even tone and restore suppleness. Skin doesn’t just survive summer but thrives in it.
Sensitive Glow Tone-Up Set: Calm Meets Radiance
For those whose skin reacts to heat with redness, irritation, or dehydration, summer can feel like a constant negotiation. This is where the Maru.derm Sensitive Glow Tone-Up Set comes into its own. It’s a carefully balanced routine that delivers glow without compromising skin comfort. Alefiyah notes, “This set keeps the skin calm and resilient.”
It begins with the Gentle Face Cleaning Gel, enriched with aloe vera and chamomile, ingredients known for their cooling and anti-inflammatory properties. It cleanses without disrupting the skin’s microbiome, a crucial factor for sensitive skin types.
Next comes the Rice Hydra Brightening Toner. Powered by rice bran water and niacinamide, it floods the skin with hydration while refining texture. The finish is that coveted “milky glow”, a soft luminosity that feels natural rather than forced.
For those wary of sensitivity, Alefiyah suggests mixing Vitamin C Daily Glow Serum with the Centella Soothing & Hydrating Cream, a product she describes as “a safety net for your skin.”
Centella Asiatica, often called “tiger grass,” is the star ingredient here. It is renowned for its ability to heal, soothe, and strengthen the skin barrier. Paired with shea butter, it ensures hydration without heaviness, making it ideal even in humid conditions.
The final step is where skincare meets instant gratification: the SPF 50+ Pink Tone-Up Sun Cream. With its subtle pink tint and calming calamine, it not only protects but also color-corrects, giving the skin an immediate, luminous finish.
The Hair-Care Routine with Maru.derm
Beauty doesn’t just stop at skin but extends to your crowning glory. The Maru.derm hair care regimen provides holistic care through targeted shampoos, conditioners, and hair toners, alongside powerful pre-wash and post-wash masks enriched with potent botanicals like rosemary, among other products guaranteed to pamper your tresses and give you that head-to-toe glow for the sweltering summers ahead.
“Both your skin and hair in summer needs proper nourishment, moisturizing and hydration along with protection. The Maru.derm range promises all that and more,” concludes Alefiyah.
Available at Watsons UAE stores in leading malls across the UAE. You can also explore the full professional range online at [www.misshame.com](http://www.misshame.com). Take a 60-second “Glow Blueprint” quiz to identify your skin’s needs.
